Procter & Gamble has granted a license to
Travel Meals™ to produce, market and distribute new Travel Meals travel packs featuring Iams® Dog and Cat Foods. P&G will share in revenue and will supply the food and biscuits for Travel Meals on-the-go meals for pets.
Billed as an affordable, convenient and healthy solution for pet owners on-the-go who enjoy taking their beloved dog or cat along for the adventure. The Travel Meal comes pre-packaged in a plastic container that transforms into food and water feeding bowls. The food and water are both stored in sealed bags. The packages also contain Iams Biscuits, poop scoop bags (for dogs) and disposable litter box with litter (for cats).
This is the latest in a number of external business agreements struck by P&G designed to combine P&G's trademark and technology with outside companies.
Initially only available in the U.S., Travel Meals will be shipped to retailers in the beginning in August 2002 and are expected to retail for under $5 a unit.
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